
- October 02, 2021
Affirm says crypto investing will soon be available to customers with savings accounts.
- Affirm said customers with savings accounts will be able to buy and trade cryptocurrencies.
- Max Levchin, CEO of Affirm, said the company is working on the functionality but didn’t give a timeframe for its release.
- The payments company is the latest in a long line of fintech companies to venture into the crypto space.
Before moving deeper into banking, Affirm, an online lender, helped popularise the "buy now, pay later" business model has just joined the bitcoin bandwagon as the latest fintech company to do so.
Affirm CEO Max Levchin stated in an investor presentation on Tuesday that his business is working on a feature that would allow customers to “buy and trade cryptocurrencies directly from their savings account.”
During the two-hour discussion, Levchin remarked, "It's time for Affirm to embrace cryptocurrencies in a way that feels organic to us." “We will soon be able to use our savings accounts to facilitate seamless crypto ownership.”
The release date was not specified by Affirm. With their presentation, the corporation presented a deck with one slide that said "New and coming soon," followed by "Crypto." Affirm's mobile app was depicted on the slide, with "Bitcoin holdings" beneath the savings account.
Affirm is in a crowded industry, with online lenders, mobile investing apps, and crypto exchanges all vying for the attention of millennials. While many of the new fintech companies began with specialty goods, they are all attempting to deliver more banking and financial services to individuals who dislike visiting to physical branches and want products with easy user interfaces.
Coinbase has launched a new feature that allows users to receive payments in bitcoin and other cryptocurrencies by allowing direct deposit of salaries into Coinbase accounts. Along with their core products, PayPal, SoFi, Chime, and Robinhood all offer crypto-related services.
Upgrade, a mainstream credit provider, released a feature earlier this summer that allows users to earn unlimited 1.5 percent bitcoin rewards on every purchase made with their Upgrade credit card.
On Wednesday, Affirm's stock climbed by less than 1% to $115.50. The company has more than doubled in value since its IPO in January.